It was inspired by a kitchen conversation between the husband and wife team. In 2009 Irene told Noam that she didn't want to use paper towels in her kitchen anymore, since she just recently learned that only 7% of the Brazilian rainforest was still intact.Noam set out to develop a product that not only replaced disposable paper towels made from trees, but one that was made out of a sustainble and renewable resource.

"When I was in college I always thought, I'd really like to do something to help make the world a better place. But after getting married and having kids, my philanthropic drive kind of fizzled away as I gave my attention and focus to my own life and my own problems. Bambooee was the spark that rekindled that original drive." - Irene Krasniansky

"With that I would feel like we made a dent in helping to save the planet and reverse the affects of global warming". Bambooe's® tree planting partner now gives to over 50 countries and works with local farmers who help plant trees in an incredible range of environments, from coastal areas to mountains, restoring soil that had been unproductive for decades or even hundreds of years. But they not only plant trees, they give agroforestry training and technical assistance which gives farmers the means to have a stable life living off their land.  With this program the lives of farmers, their children and their communities improves immensely." - Irene Krasniansky

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